NEW RESEARCH: More than half of the top 100 URLS are tracking you

Safe and Savvy Blog by F-Secure

You’ve probably never heard of most of the 100 top URLs in world.

In fact, most users have no idea that they’ve even accessed most of the 89 domains the average user interacts with in a month.

A new F-Secure Labs study of the top 100 URLS accessed by customers all over the globe shows that of the world’s top URLs only 15% were accessed directly. The remaining 85% were accessed by other websites or software on the users PCs. Of the 85% accessed automatically, 10% come from ad-serving domains, 35% are ad-serving domains with tracking components and 19% are purely tracking domains.

This means that at least half of the URLs your browser accesses are not providing you any content. Instead, you are the content, providing anonymous marketers precious information about your interests, tastes and lifestyle.

“We are more honest with search engines than we are with our…

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